About Us:
Dorothy is a venture backed fintech company that focuses on providing the fastest way for consumers to access cash post disaster. We currently capture our customers via proprietary “real time” disaster alert systems and are interested in exploring new marketing channels for both DTC and B2B customer acquisition. Dorothy has been featured in TechCrunch, ESRI, NYC Companies to Watch, Urban-X and other media outlets.
Our Mission:
To cultivate sustainable economic recovery solutions for communities at risk of climate change
Description
This function lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell.
Responsibilities:
- Work with channel delivery teams (paid media, email marketing, social, etc.) developing consensus on how to reach, capture, and nurture target audiences.
- Work closely with the CEO to understand new business opportunities that will support the company when it needs to change direction related to products and services.
- Create marketing communication strategies to support the launch or promotion of a program or plan.
- Design, execute and analyze experiments to refine marketing tactics
- Work closely with content managers to position the company in the right strategic channels
Qualifications:
- Bachelor’s / Master's Degree or equivalent experience in Marketing or related field.
- Work with channel delivery teams (paid media, email marketing, social, etc.) developing consensus on how to reach, capture, and nurture target audiences.
- Business skills (financial, marketing and campaign budget planning, organizational design)